During your stealth business phase, you have a powerful marketing opportunity to build early buzz and excitement for a new technology, product or service. More than just a stage for sorting out technical issues, our alpha tests are strategically managed, inviting a select audience to use, review and experience your new product.

We call our alpha testing the “geek to chic” factor. Much like the velvet rope barrier at a popular night club venue, our alpha tests are sought after for participation by top influencers in business, technology, music, entertainment, sports and fashion. Your alpha test programme may involve as few as 20 and as many as 1,000+, and be organized to reach target geographic locations worldwide.

Our experience with influential alpha testing programmes includes helping Microsoft create an exclusive insider pre-launch programme for Windows XP, and we introduced the world to Mippin (http://www.mippin.com) a new service that helps people better explore the mobile internet.