Heather Luttrell is head of IndieClick , a marketing and multimedia advertising agency
credited for the rise in popularity of online brands such as
SuicideGirls, Last.FM, Revver, SixApart and many more.
Heather’s background includes working in the Global Interactive Strategy group for American Express, recommending strategic investments in the online space to the CEO. Prior to joining American Express, she was founder and CEO of an online volunteering and philanthropy platform, Pangeea, one of the first business model examples of social-networking. Heather has also worked with angel investor and founding COO of Priceline, Jesse Fink, and has provided strategic consulting and venture strategy services to a portfolio of online business clients and was a valuable senior member of KPMG Consulting’s financial services practice, working in the Capital Markets group. In addition to her work on the Chase/Chemical and Societe Generale mergers, she led a number of internal projects to develop strategies, pricing, structure and methodologies for KPMG products and services, including their equity investment program “Greenlight”, Customer Value Management Group and eLaunch Services. Through Greenlight, she was responsible for screening, selecting and developing growth and revenue strategies for their portfolio of sweat equity clients, and negotiated and signed a lucrative $35 million contract with a international online trading infrastructure provider.
Heather joined KPMG from the prestigious New York customer analytics boutique, First Manhattan Consulting Group, where she performed customer analytics for the top 50 financial institutions in the country. She spent the first years of her career performing detailed economic analyses as an early member of Law and Economics Consulting Group, which is now a public company led by Stanford and Berkeley PHD Economists with more than 25 offices globally.
Heather holds a BA in quantitative and qualitatitive Economics from Claremont’s Scripps College, which she attended as a Founder’s Scholar with a National Merit and American Legion of Honor scholarship.
As President of IndieClick, and also serving as VP Business Development of 3jane Digital Holdings, which includes 3jane professional services, 3jane|Brazil, 3jane|Hosting, and IndieClick. 3jane designs, develops, hosts, launches, markets and provides ROI services for web properties such as SuicideGirls, Revver, IndieClick, ZonaZoom, Comedy.com, SixApart, Last.fm and more. Hai Media Group partners with IndieClick for online advertising and marketing strategy, because they:
-Work with thousands of advertising clients and agencies to help them effectively target and communicate with the elusive and profitable 16-34 year old online audience.
-Represent the best of online music, community, blog, culture, gossip, gamer, comic, college and entertainment communities.
-Align with advertisers and agencies to deliver relevant and targeted messaging to a discerning audience of more than forty million 16-34 year old “Influencers” and tastemakers.
Visit www.indieclick.com
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1 TheWayoftheWeb » Help to complete the list of Web 2.0 Rock Stars // Jul 9, 2008 at 4:35 pm
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